This case describes a real scenario in which an elderly couple's vehicle is stranded in a remote location, causing emergency services to be dispatched at significant effort and cost, whereas an inexpensive tow truck dispatch would have completely resolved the problem. To prevent these kinds of false alarm situations, the Canadian Automobile Association (CAA) has developed a free iPhone application called CAA Roadside, which takes advantage of .....more

Dollar Thrifty Automotive Group (DTAG) is considering offering a price guarantee to entice consumers to use their web site. Students will be introduced to break-even analysis and general spreadsheet modeling. This is an abridged version of Online Low Price Guarantees - Dollar.com, product # 9B04E016.

The newly-appointed general manager of Butler Metal Products was considering changes to his firm's shop floor organization. About two years earlier, his predecessor had switched from a traditional functional hierarchy to focused factories. Although the changes were accompanied by 35% reductions in inventories, throughput times and defect rates, there was concern that they would not be enough to assure Butler's survival in the economically-stressed .....more

Dollar Thrifty Automotive Group is an automobile rental service and has just launched its latest marketing campaign. The campaign is designed to entice customers to book car rental reservations on their website versus booking on more expensive online channels. The campaign hinges on a low price guarantee: book on Dollar's website, if rates go down Dollar will rebate you. A cost out for the low price guarantee can be determined using both historical .....more

Chip Tec Industries Inc. repairs chips and scuffs on vehicles. A current employee has an opportunity to purchase the business. He must analyse the financial statements to determine the financial status of the company and evaluate the asking price for the business.

The president and general manager of Township Motors, a franchised dealership, was considering two proposals for a new body shop facility. He has to decide whether to accept a loan at 15 per cent interest for ten years, or to lease the building and land for a ten-year period, with payment at year end.

A survey of the oil change consumer has been completed for Delta Oil. The student must analyze the results and report conclusions and recommendations to Delta Oil management. The case presents the actual results of an extensive consumer survey. Delta Oil (B) introduces basic analytical techniques for market research: stratified and segmented sampling, analysis of frequency distributions and cross-tabulations. The importance of sampling methods and .....more

After early sales gains with a five-minute oil change offering, Delta Oils witnesses a slump in business. The owner decides to research the oil change consumer. The case introduces students to the design of a consumer study; specifically, the design, sequencing, formulation, administration and interpretation of a survey on consumer behaviours surrounding oil changes in passenger vehicles. A follow-up case (9A96K001) is available.

The newly-appointed general manager of Butler Metal Products was considering changes to his firm's shop floor organization. About two years earlier, his predecessor had switched from a traditional functional hierarchy to focused factories. Although the changes were accompanied by 35% reductions in inventories, throughput times and defect rates, there was concern that they would not be enough to assure Butler's survival in the economically-stressed .....more

Custom Car Care is an owner-operated company that does custom detailing and cleaning of cars on a part-time basis. The owner would like to quit his current part-time grocery store job and run his business full-time, but he is unsure if it will be profitable enough. He needs to prepare a break-even analysis and a complete marketing plan for the business.